New opportunities & discoveries helps companies to move from their current business portfolio into new technology or market spaces. Identification of the most promising opportunities is a challenging task and requires unique expertise and intimate market knowledge.
Apparent Research can support you through your investment decision-making process and advise you to best applications to target including:
- Identify the core competency of your products and find out leverage points of your products
- Identify a list of applications that can use your products
- Develop screening criteria to identify attractive applications
- Conduct competitive analysis of competing products and players
- Conduct voice of customers to identify unmet needs, switching motivators, buying criteria, etc.
- Identify key success factors in top applications
- Identify barriers to entry in top applications
- Go to market strategy with some key customers in selected top applications